Want Art On-Demand? This Museum Will Text You Pictures Of Fine Art
The Debrief: Art enthusiasts, gather round.
Love fine art, but way too lazy to make the trip to a museum to see some? If so, you'll love what the San Fransisco Museum of Modern Art has started doing.
Anyone who wants art on-demand but can't find the time to visit the museum can sign up to the new texting service 'Send Me SFMOMA'. This genius service sends people works of art via text message. Users need to text the words 'send me' followed by a keyword, colour or emoji to a designated number, and in return, the user will receive relevant artwork. And with an almost instant response, it's pretty ground-breaking.
But what's the point of all this? Well, according to SFMOMA, the museum's artwork collection is so huge that it can only show 5% of the work at any given time, meaning that most of the stored pieces are rarely seen by the public. This, coupled with the fact that the average museum visitor spends approximately a mere seven seconds in front of any piece of artwork, prompted the museum to come up with a way to provide a more comprehensive experience of its collection.
The SFMOMA website states: 'In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection? Enter Send Me SFMOMA.
'Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. Send Me SFOMA is an SMS service that provides an approachable, personal, and creative method of sharing the breadth of SFMOMA's collection with the public.'
Sadly, this service is only currently available in the U.S. But we love the concept, and we're hoping that British museums will shortly follow suit.
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