Lucy Morris | Fashion and Beauty Editor | Friday, 21 April 2017

The Key Piece Everyone Is Buying From Urban Outfitters

The Key Piece Everyone Is Buying From Urban Outfitters

The Debrief: And, it’s not just in the UK – this trend has spread across Europe!

The weather has started to get a little warmer, Coachella is on everyone’s minds, it was the talk of fashion week – whatever the reason, and trust us there are many, there is one trend that everyone is beelining to at Urban Outfitters. As it turns out the most popular search term on their UK and the European websites, as well as the top sold product of last week has one thing in common: embroidery. We’re not talking grandma’s slaved over handiwork, no this is renegade decoration for the girl who likes to dance all night at festivals and finds her pillow covered in glitter on a Sunday morning.  It lifts inspiration from Valentino and Dior and nods at the burgeoning '80s milieu washing over SS17. Three out of the ten best sellers on their website were all tops elaborately decorated with floral designs. Don’t believe us? Just take a look at Instagram, everyone is wearing it. Excuse us, while we just go browse Urban Outfitters. 


THE most gorgeous top I've ever owned □□□□ @urbanoutfitterseu

A post shared by Isabella Thordsen (@isabellath) on Apr 14, 2017 at 1:59am PDT


Obsessed with the floral embroidered details □□□□□ #uoonyou #ootd #urbanoutfitters #details #fblogger

A post shared by Monica Barleycorn □ (@monicabarleycorn) on Apr 8, 2017 at 10:31am PDT

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