Siobhan Lawless | Contributing Writer | Wednesday, 15 February 2017

Shit Model Management: The Hilarious Instagram Meme Account That Exposes Fashion Industry\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Flaws

Shit Model Management: The Hilarious Instagram Meme Account That Exposes Fashion Industry's Flaws

The Debrief: A mystery model is exposing the industry's ugly truths, one meme at a time

London Fashion Week is practically on our doorstep. Can you just imagine a day in the life of one of its stars? Think of the glitz, the glamour! Or as Shit Model Management says, the total façade. 

Shit Model Management was born the day one model was drained by the ‘unbelievably bullshit’ she endured on a daily basis, she set up an Instagram account calling the industry out. Besides being a much-needed place to vent her feelings and frustrations, she hoped it would entice fellow models to do likewise too.

Since it's launch a year ago, it's recently been gaining real momentum. Memes are witty, sharp, sarcastic, catty and pure Miranda Priestly. A total of 103k Instagrammers are lapping them up and we can see why:

 

1. I'm Laughing Off My Tears

 

 

"How do I get into modeling???" "Sell your soul bby"

 

2. Bills, Bills, Bills

 

 

@pocketmoney hey big head

A post shared by Shit Model Management (@shitmodelmgmt) on Feb 9, 2017 at 10:55am PST

 

3. Get In The Car Loser, We've Got A Casting

 

 

Who else is chillin with Wang #rawr #xd :3

A post shared by Shit Model Management (@shitmodelmgmt) on Feb 2, 2017 at 3:36pm PST

 

4. You're Torturing My Skin And My Soul

 

 

Is there a way you can do my makeup without touching my face or putting any product on it

A post shared by Shit Model Management (@shitmodelmgmt) on Dec 3, 2016 at 3:25pm PST

 

5. Making It Rain...

 

 

"You did DIOR??!!?? HOW MUCH WERE YOU PAID??□□□□□" "I'd rather not answer that"

A post shared by Shit Model Management (@shitmodelmgmt) on Jun 3, 2016 at 9:23am PDT

 

6. Leave Me To Rot In A Dark Room Please

 

 

Go easy on me @nyfw

A post shared by Shit Model Management (@shitmodelmgmt) on Jan 27, 2017 at 9:12am PST

 

7. On Second Thoughts 

 

 

Bye bye party ppl idk why I came in the first place

A post shared by Shit Model Management (@shitmodelmgmt) on Feb 8, 2017 at 9:40am PST

 

8. Run For Your Lives...

 

 

But we're models. But we're humans. But we're ugly on Saturdays too.

A post shared by Shit Model Management (@shitmodelmgmt) on May 22, 2016 at 10:12am PDT

 

Jokes aside, its mystery founder wants to send out a far more serious message. In an interview with i-D she highlighted a worrying reality; model's poor treatment and disregard for their health is prioritising body image over mental health. This is something she is adamant to change. If exposing the industry's flaws in a tongue-in-cheek fashion will capture directors, designers and agents attention, she's going to carry on Instagramming away. The mystery model confessed, ‘It's got to the point where I am embarrassed to be a part of the fashion industry because their beauty standards are so out-dated. Until I see every race, gender, and size on the runway, I will not accept designers' definition of diversity.’

Can we second that? With hints of more interactive SMM features and merch in the pipeline, keep your eyes and ears peeled...

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 Follow Siobhan on Instagram @siobhansl