Debrief Staff | Contributing Writer | Thursday, 2 November 2017

Get Ready To Be Hyped About ASOS's New 'Try-Before-You-Buy' Service

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The Debrief: Christmas has come early for us with this latest ASOS announcement...

We’ve all been in this situation. It’s a classic. You come home and your ASOS parcel has arrived. Oh joy! You’re overspending is now in physical from. But we couldn’t resist could we? That extra jumper, that dress we probably will never wear but looked reallyyy pretty on the model. The lot. So when you finally try it all on and you realise actually… I don’t need this top, and in reality, this dress looks crap on me. 

Shit. Now you have to return all those pieces. It is such a hassle. Honestly, who has the time to repack it neatly, make it fit in the bag again, take it back to the post office and wait for your bank account to return to an acceptable level, post over spending? 

But hallelujah. Those dark days are over because ASOS have now launched a new scheme called ‘try-before-you-buy’, which is exactly what it’s title suggests. They have announced that customers will have to pay for what they keep, or return their unwanted items, within 30 days.

Which is just blissful news. The new move is reported to be so that it can keep up with its competitors, Amazon Prime Wardrobe, which has a similar service, and the high street brand Topshop. This is now additional to their new service of same day delivery to those who ship to London and a new virtual search tool on its app lets shoppers find items by uploading a photo.

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However, this is only available on the mobile app, due to 58% of the brand’s global orders being selected on mobile – 80% of UK usage is from mobile devices. Although, many say it won’t be long until this is also transferred to desktops. The offer is not only available in the UK; the same option is used in Germany, Austria, Sweden, Finland and Norway.

The reasoning behind this is because ‘(ASOS) know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK,’ said Nicola Thompson, the global trading director at ASOS.

 Image: ASOS app

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